About

Renato Caliari, also known as Cali, is an accomplished product strategist who helps organizations discover opportunities for innovation and define product strategies through the lens of Jobs To Be Done. With a passion for living a slower, simpler, and experimental life, Cali is a wanderer who cultivates routine practices. Cali frequently posts in Portuguese on Medium, where he shares his reflections on organizational culture, leadership, product management, and lifestyle. He encourages his readers to question everything he posts and not take anything as truth, as his ideas are provisional and limited. As a consultant, mentor, advisor, and speaker, Cali supports professionals from different levels of management in various industries, including services marketplace, digital banks, digital games, schools, innovation and design consultancy, insurtech, and information management tools. He has spoken, taught, or participated in podcasts for organizations such as Product School, Tera, Officeless, Product Guru, Loft, Creditas, ONOVOLAB, Meiuca co-acceleration, Burger King, C6 bank, Devnaestrada, and Ensaio - laboratório de inovação, among others. Cali's work involves listening, questioning, proposing and following experiments, inviting, sharing perspectives, and supporting the journey in the individual or organizational context. He is the creator of the concepts "Contornos" (social technology for distributed work and decentralized decisions in organizations) and "Triple Track Agile" (problem space + solution space with discovery & delivery). Currently, Cali is the co-founder of Skutalab, a laboratory that listens to people's motivations for innovation and evolution of digital products. He and his team support organizations with discovery of opportunities and definition of strategy through research, workshops, and mentoring. Cali's educational background includes a degree in Marketing from Universidade Vila Velha - UVV in 2003 and a diploma in Processamento de Dados from Escola São Judas Tadeu in 1999. He has relevant experience of 18.60 years as a product manager, senior software engineer, decentralized designer, and software engineer.